Call 855-205-3995 today!

Putting People, Not Policies, First

The General® Provides Affordable Auto Insurance for Most Drivers

About The General®

The General Automobile Insurance Services, Inc. and The General Automobile Insurance Services of Ohio, Inc. are licensed insurance agencies and subsidiaries of PGC Holdings Corp. The agencies have over 50 years of experience selling auto insurance across the United States, which is underwritten by Permanent General Assurance Corporation, Permanent General Assurance Corporation of Ohio, and The General Automobile Insurance Company, Inc. PGC Holdings Corp. is wholly owned by American Family Mutual Insurance Company, which has been recognized by A.M. Best for financial stability with an “Excellent” rating.

Car insurance shouldn’t be a hassle. Insurer affiliates of The General® insure most cars and drivers and are truly the car insurance for the people. The General provides affordable prices and excellent coverage, so even those with a less-than-perfect driving record can get protection for when they’re on the road.

Helping people is our passion.

Providing quality service is important to The General and to customers. The General understands that car insurance is about people‐not policies.

This site is a U.S. Consumer site. You can learn more about our site and privacy policy here.